Insurance Marketing through Client Testimonials
Indeed, one of the things that prospects and Medicare leads look for in an insurance agency and insurance agent is reliability. On most cases, they’ll be looking for information about the kind of service that you provide. The best place that they can find this would be from your website – in the testimonials page. If you don’t have a page devoted to this, you’d better contact your web designer and have him input a testimonials page tout suite. If you already have a particular section in your website devoted to this, the question is – are they juicy enough?
For the most part, testimonials that medical insurance leads are looking for to help them pick a good insurance agent would be testimonials that are believable. The more believable the testimonials posted on your site, the more effective they’ll be. If you want a believable testimonial, this would have to be specific. It would be good if your name and your agency are mentioned on the testimonial and just what it is you helped a particular client with. Don’t be tempted to go over the top with testimonials because if they’re too ecstatic, it can provide a negative result.
When you’re in the process of collecting testimonials, make sure that your clients are specific and detailed. Ask them what they like about you and ask them to put this in realistic words. In a testimonial that details what your clients were looking for and what you did for them, you can do very well with your insurance marketing. Make use of specific numbers like with testimonials talking about the savings that you provided for them. Instead of “James helped me to save a lot on my premium”, put in the specific amount. You’ll catch more attention with testimonials that say, James helped me save $77 a month switching me to the new plan.
Prospective customers are always in search of information and recommendation about you. They can get it from the testimonials on your website. When you do things right, you’ll be able to impress the high quality leads that you have. Impress more leads and get them to close.
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