Cold Health Insurance Leads: Warm Them Up in the Holidays
During the holidays, it’s a likely situation that you’ll be going through some kind of a dry spell. In a way, your insurance agency will also be going on holiday where you don’t have any leads to work on. And if you do, you might be thinking of not bothering them on the holidays. Speaking of leads and the holidays, this is the most crucial time for you to get reacquainted with those that have slipped through the cracks. What better way to reestablish your connection and the lines of communication than with a holiday greeting. Yes, the holidays are one of your ways to do some insurance marketing.
Without a doubt, you have a pile of insurance leads filed away somewhere or even a list of contacts in your database that you haven’t been updated with what’s going on their insurance search. It might be that they already found insurance but it’s also they just gave up on the search. That’s right! They still have to find the right kind of coverage. Go ahead and send them a holiday greeting. You don’t really have to advertise anything just yet, just greet them and ask them how they are.
In getting a reply to that email message, you can start getting your bearings on where your prospect is in the process of finding insurance. They might mention on their own that they’re still on the lookout and this will be a great time for you to present your services. Follow up with an email where you detail the policies in your product line that will suit them best. It’s never a problem to provide such information, when you make use of your quote engine. As for medical insurance leads who are slow to react to your holiday greeting, you can always utilize your autoresponder for drip marketing.
You don’t have to lay low during holidays. In fact, this will be the best time to get reacquainted with your seeming dead leads. Send out a holiday greeting and see how they are. If you sign up today, you’ll learn about the other ways that you can put the holidays to good use – pursuing our high quality leads and closing them. Sign up now!
