Insurance Marketing 411 Advanced Insurance Marketing Information for Agents

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Using CRMs to Enhance Your Insurance Sales Capabilities

Tuesday, 20 December, 2011

Insurance sales don’t increase overnight. They are the product of a lot of endeavors which collectively help you secure more conversions. If you are going to increase your insurance sales, then a large part of your goal will have to depend on getting the right tools and systems to ensure that you are getting to [...]

Cold Health Insurance Leads: Warm Them Up in the Holidays

Wednesday, 30 November, 2011

During the holidays, it’s a likely situation that you’ll be going through some kind of a dry spell. In a way, your insurance agency will also be going on holiday where you don’t have any leads to work on. And if you do, you might be thinking of not bothering them on the holidays. Speaking [...]

Insurance Marketing through Client Testimonials

Monday, 31 October, 2011

Indeed, one of the things that prospects and Medicare leads look for in an insurance agency and insurance agent is reliability. On most cases, they’ll be looking for information about the kind of service that you provide. The best place that they can find this would be from your website – in the testimonials page. [...]

Reaching Out to Your Insurance Leads Using Your Website

Thursday, 29 September, 2011

People are naturally drawn to other people and this is no different for insurance shoppers. In fact, insurance leads are more than likely to feel more attached if they can see how personal your service is. It isn’t a matter of creating a website with lots of personal information – rather adding personal touches to [...]

Insurance Sales: It’s a Question of Speedy and Real-Time Delivery

Tuesday, 30 August, 2011

Shopping is one of the most common things we do in life and in your quest to get the best products, you’ve read at one time or another about advice for shopping. The shopping tip that usually stands out would be to put your shopping off for at least a day before you actually make [...]

Keeping in Touch Doesn’t Take Too Much Work

Monday, 18 July, 2011

Building relationships can take a lot of work but in the world of insurance, nurturing them doesn’t have to take too much time. When you first get insurance leads, you have to do what you can to get through to them. Call them up the same time you’re sending out your welcome email. While you’re [...]

Taking Back Seat to Learn More about Your Prospect in the First Contact

Wednesday, 15 June, 2011

Notice how you’ve got this whole batch of hot leads from your leads provider but you’re only converting a handful of them? You have to look at your whole selling process because there might be something wrong with one or two of the components there. The likely culprit that you’re losing your power over leads [...]

Lucky Number 7 also Works in Insurance Marketing

Monday, 23 May, 2011

If you’re dealing with hot health insurance leads, you won’t even shed a sweat leading them to their buying decisions. Sadly, not all the leads you have are hot and ready to buy insurance. For warm leads, cool leads and even cold leads, you have to take a bit of time working on them to [...]

The Best Timing for Selling Life Insurance

Monday, 11 April, 2011

The time of year is one of the important factors you have to look at when you’re selling life insurance.  That statement might be eliciting confusion and questions in your head because you’re thinking that life insurance is one of the needs that people have.  Even if it’s a great need, you stand to earn [...]

Exclusive or Shared Insurance Leads, Is There Really A Difference?

Wednesday, 9 March, 2011

Generating your own leads can dramatically bring down your operating cost. However, it doesn’t come in plenty – especially when you’re just new in the business. So aside from the referrals from family and friends, you can take a look at the option of buying online insurance leads. Generally, it is classified into two categories [...]